US, UK, and Canada woo leisure travelers from India

Source: The Economic Times

Many Indian families will be visiting their kin in the US this summer; or parents will be visiting campuses where their children are studying. But the US commerce department, along with big tour operators in India, has been working towards making US an independent leisure destination for Indian tourists, rather than just visits to friends and relatives or VFR, as that segment is called.

“Following President Barack Obama’s tourism plan launched last year, we have initiated many business-to-business and people -to-people initiatives to make the US a friendlier destination for tourists from India. This includes simplification and fast-tracking of the visitor visa process and granting of multiple entry 10-year visas,” a senior official at the US embassy told ET Magazine.

Uncle Sam woos visitors

An interesting trend is that different states of the US are making efforts to woo Indian tourists independently. An example is Visit Florida, an organisation that opened an office in India recently and estimates that around 58,000 Indians travelled to Florida during 2012, which was a 16% increase over the previous year.

“India is one of the top source markets for us. We intend to showcase popular cities like Miami, Orlando, and Kennedy Space Center. We also plan to launch a Florida specialist programme for the travel trade,” says Tracy Vaughan, director, international sales and marketing of Visit Florida. Theme parks, beautiful beaches, endless entertainment, and culinary and shopping options are some of the reasons that make Florida an attractive travel proposition for Indian families.

Brand USA, the initiative to encourage international visits to the US and to grow its share of the global travel market, is set to launch a big campaign in India in to showcase, among other things, specific destinations such as Niagara Falls, Disneyland and California and Las Vegas.

Through its Visit USA Committee (Vusacom), the US government has been reaching out to tour operators, hoteliers, airlines and destination management companies in India. “The US has always been a big destination for business, education and visiting friends and relatives. But with the new initiatives, which were unveiled about 18 months ago, we have been seeing a growth in the segment of free and independent travellers too,” says Ashwini Kakkar, executive vice-chairman of Mercury Travels and chairman of Vusacom in India. These are people who are in the mid- to high-end range and can be differentiated from the kind of travellers who would go only to Bangkok or Dubai for shopping holidays. They are much bigger spenders, he adds .

According to Kakkar, the steps taken by the US government to simplify B1 and B2 visas — for tourist and business visitors — have given a boost to US-bound travel. Some 660,000 B1 and B2 visas were issued in India in fiscal year 2012. In 2013 there has been a 20% upswing over the previous year so far.

Being a sport

Like the US the UK, too, has been running campaigns in India to change the perception of the country to that of a leisure destination from one just for family visits.

“Last year, in the run up to the Olympic Games we had unveiled a huge promotional campaign. From India we are looking at sports tourism centred around football, cricket and other niche segments such as film tourism or visits to Bollywood-related locations,” says Keith Beecham, overseas network director, VisitBritain.

Specific regions of the UK, too, are working with Indian tour operators to attract bigger numbers of tourists from India. Wales, for instance, is hoping to see a large number of Indian visitors for the ICC Champions Trophy in June. “The tournament builds on Cardiff’s strong track record as a city that can host truly global sporting events and will guarantee fantastic entertainment for cricket fans,” first minister of Wales Carwyn Jones said.

“With global travel becoming an integral part of the Indian lifestyle, countries such as Canada, the US and the UK enjoy strong appeal. Theme parks are of great interest and have led to increased number of visitors to Disneyland. In the UK, major sights such as the Tower of London and Buckingham Palace are on most visitors’ itineraries,” says Vishal Suri, deputy COO tour operating, Kuoni India.

Another conventional destination, Canada, too, is seeing a shift from Indian travellers visiting friends and relatives to leisure travellers. Visitors in the VFR category are adding on vacations such as an Alaska cruise or an adventure trip to Canadian Rockies.

The state of British Columbia, which has a large population of people of Indian origin, is likely to see a growth of about 10% in the number of visitors from India in 2013. “The trend we are seeing is an increase in independent travellers. We are receiving requests for self-drive itineraries, which is great as BC is a very easy destination to enjoy by driving oneself,” says Clare Mason, manager, Destination British Columbia.

Fix education so we don’t have people without jobs, conference told

Source: MetroNews

Canada must fix its educational system to ensure that a looming demographics shift doesn’t leave result in a “people without jobs and jobs without people” scenario, experts warn.

“The demographic time bomb that’s ticking is getting louder and louder,” said John Manley, president and CEO of the Canadian Council of Chief Executives, which hosted a conference on the issue in Toronto on Monday.

“There’s a mismatch between the training and education that’s being offered, and the jobs that are being created.”

The influence of the postwar baby boom generation has long been known, but the potential impact is staggering. According to Rick Miner, former Seneca College president, by 2036 those under the age of 15 and over the age of 65 will represent 65 per cent of the Canadian population, compared with 44 per cent in 2010.

“That means nearly two-thirds of the population will be over 65 or under 15, compared to the population working full-time. That’s frightening,” Miner said.

These demographic changes can be mitigated by getting more people into the workforce who have been traditionally under-represented including immigrants, aboriginals, women, those with disabilities, those in their early 20s and older workers.

Miner also believes there also needs to be a revamp of post-secondary education, where institutions must work together.

He noted high school students sometimes do an extra year to get into a particular university program. And even after university, some graduates can’t find work so they return to do a community college program — meaning it can be as many as six or seven years of schooling, post-high school.

Others at the conference also cautioned that preparing students for the jobs of tomorrow is difficult, especially given that 25 per cent of today’s jobs didn’t exist 30 years ago.

Linda Hasenfratz, chief executive officer of auto parts company Linamar Corp., added that young people are often encouraged to study something they love, with promises they’ll find a job in the end.

“It doesn’t always work out that way,” Hasenfratz said, adding sometimes they discover they studied what they love, but they can’t get a job that gives them the level of income they want.

She believes more training needs to be done in secondary school, where students can be exposed to skills used by carpenters and machinists as a building block for learning.

They might then choose a skilled-trades apprenticeship or community college to become an engineering technologist, or university to become an architect, based on initial exposure to carpentry, she said.

Others also warned that job demands can fluctuate dramatically so governments and educational institutions must react carefully to deal with shortages. For example, teachers were desperately needed, so more teacher training spots were added. But now universities continue to graduate new teachers even though there are few job openings.

CAW economist Jim Stanford added that the top three jobs of the future are truck driver, retail clerk and health care assistant.

“We should be realistic about where the jobs are,” he said, adding if society needs truck drivers, those jobs need to be valued with appropriate wages and working conditions.

“There is a cultural bias against blue-collar occupations against the idealized white-collar occupations,” he added.

Looking for India’s Zuckerberg

Source: The Economist

A pioneer in outsourcing but a laggard in the internet era, can India become a leader in mobile technology?

Information technology has been a mighty force for good in India. Its first tech revolution began 30 years ago, when a few engineers came up with the unlikely idea of doing back-office IT work for far-off Western firms. Today that outsourcing industry is a capitalist marvel. It has annual sales of $100 billion, mostly from abroad, and these export earnings have been vital in a country with a weak balance of payments. Millions of good jobs in India have been created. Young Indians have seen that globalization creates winners. India’s reputation in the world has changed, too: Bangalore’s shining IT campuses have become as famous as the Ganges and the Gandhis.

Yet India has been a comparative failure in terms of innovation over the past decade. You might have expected India’s many advantages (the English language, abundant engineers and a thriving diaspora in Silicon Valley) to pay off spectacularly on the internet. But only a few start-ups have made clever technical innovations that have been sold abroad. And at home e-commerce is in its infancy, with sales only 6% of China’s. Thanks to lousy infrastructure, useless regulation and a famously corrupt telecoms sector, the web is available to only 10% of Indians, many of them squinting at screens in cafés.

India boasts no big internet firms to compare with Chinese giants such as Alibaba, Baidu and Tencent, nor start-up stars like Facebook’s Mark Zuckerberg. Instead, it has seen a succession of false dawns, from its version of the dotcom bubble in 1998-2002 to more recent hype over deal-of-the-day websites and text-based cricket updates. In 2010-11 lots of start-ups raised cash, but they have struggled since. Venture capitalists grumble that their returns have been poor. The original emerging-market tech pioneer has fallen behind in the internet era.

Feeling luckier

Catching up should be a priority for India—not least because its outsourcing champions are now reaching middle age. As the wages of India’s engineers rise, its IT industry cannot rely for ever on doing straightforward work cheaply for foreigners. The good news is that India now has a chance to lead again; the bad news is that this opportunity relies in part on Delhi’s bureaucrats not messing it up.

Optimism springs, first, from a healthy stock of young entrepreneurs (see article). Many have gained valuable experience working in America or for multinational firms. Many are battle-hardened through previous ventures that flopped, from dairy farms to bowling alleys. As in California, failure is no longer frowned upon in India. New firms such as Flipkart and Redbus are adapting Western e-commerce models to deal with India’s rickety logistics and cash-based economy. They are transforming mundane areas such as bus tickets, and opening up scores of smaller cities to modern retailing. Tens of millions of people are benefiting as a result.

The second change is the mobile internet. India’s fixed-line system may be abysmal, but cheap smartphones and fast wireless networks are rapidly spreading. India is poised to leapfrog the era of the personal computer and go straight to the mobile-internet age. Already a quarter of internet traffic is from phones, compared with a seventh worldwide. E-commerce sites are getting a surge in activity from phone-users.

But this budding revolution needs clever regulation. Outsourcing boomed in part because it avoided government: the product was exported through global networks. The mobile internet needs capital, payment systems, and wireless capacity. In all three areas the government is in the way.

The e-commerce industry appears stymied by the same restrictive rules on foreign investment that have bedevilled bricks-and-mortar retailing. Only a fifth of Indians have credit or debit cards—and using them online is a nightmare, again thanks to regulations (India could learn a lot from Africa’s use of mobile money). And India needs more and better wireless networks; some big players such as Mukesh Ambani, India’s richest man, have been tempted in, but the telecoms regime is a tangle of overcomplicated rules and graft.

India has the talent to lead in the mobile internet, as it did in outsourcing. But so long as Indians struggle to get a signal or to make payments, the revolution will be held back.

Anaroop Kerketta Wins Indo-Canada Student Innovation Award 2013

By Sparsh Sharma

Mr. Anaroop Kerketta from the Industrial Design Centre (IDC) IIT Bombay won the third Indo-Canada Student Innovation Award for 2013.  The short animation Inside My Mind was selected by the jury and the public from 15 finalists.  The Consul General for Canada in Mumbai, Mr. Richard Bale presented award to Mr. Anaroop Kerketta during the Best Animation Film (BAF) Awards Ceremony at the FICCI Frames Conference 2013 in Mumbai.  The winning short film can be viewed online.

The Government of Canada and Seneca College of Applied Arts & Technology (Seneca) in Toronto, Canada in association with Mumbai’s Frameboxx Animation & Visual Effects are excited to have sponsored this award for the third edition of the Indo-Canada Student Innovation Award 2013 (ICSIA 2013). Seneca and Frameboxx will provide Mr. Kerketta with a one-week training session in animation and visual effects at Seneca, a return economy class ticket from Mumbai to Toronto, as well as accommodation and living expenses for the week. Each year this competition provides an opportunity to Indian students to showcase their artistic creativity, animation technique and innovation.

On presenting the award, Richard Bale said “Canada is home to leading animation firms and technology and has a lot to offer through its innovative training institutions. Anaroop Kerketta will now have the exciting opportunity to work with leading technology and an exceptional talent pool in Canada.”

The jury consisted of Mark Jones from Toronto’s Seneca College, Steve Kahwati from Toronto’s 728 Digital Pictures, Munjal Shroff from Mumbai’s Graphiti Multimedia, Kireet Khurana from Mumbai’s Climb Media, and Richard Bale Consul General for Canada in Mumbai. The winner was selected based on a combination of technical marks from the jury and votes from the general public at the online poll portal.

Vote for your favourite student animation

Source: Connect – Canada In India

Choose the winner of the third annual “Indo-Canada Student Innovation Award 2013” by voting for your favourite student animation clip. Results will be announced at the Best Animation Film Award Ceremony at FICCI Frames on March 15. The winner will receive one week of training at Seneca College in Toronto, Canada, sponsored by Seneca College and Frameboxx.

Canadian highlights at this year’s FICCI Frames, March 12-15, include participation by the Province of Ontario and Michael Longford, from York University, as a key delegate.

Imax sets its sight on Bollywood and India’s audiences

Source: BBC News via Indian Economic Business News

With 689 movie theatres in 52 countries, the large-screen cinema operator Imax has emerged as a truly global player in the world of films. The Canadian company has yet to conquer India, home to the world’s second largest film industry after Hollywood. More than a decade after first entering India, there are still just four Imax theatres in India. And even as the company guns for growth, their number is expected to barely hit double digits by the end of this year. Mr Gelfond said it is difficult to compete in a country with as strong a cinema culture as India’s In India, Bollywood films that are often low-budget are shown all over the country, often in small, local cinemas where tickets cost $2-3. This makes it much harder to sell an altogether different entertainment proposition that costs five times as much or more, he says. Imax’s latest India strategy is much more comprehensive than its previous ones. At its core is a partnership with Bollywood production company Yash Raj Films Studios to shoot Dhoom 3 in the Imax format, in an effort to build on the success of blockbusters Dhoom and Dhoom 2.

‘This experience is something that no classroom can teach you…’

‘This experience is something that no classroom can teach you…’

By Sparsh Sharma

A group of 19 MBA students from Université Laval – located in Québec City in Canada, a city recognised by UNESCO as a World Heritage Site – were on a study tour to India. This is the fourth time in five years that a team from the university came to India. Given their success in the previous years, the university decided to come back again this year.

The students travelled to different cities in India mainly to meet companies and promote their products and services and perfect their knowledge of India. The Canadian students represented 19 different companies in varied sectors like education, foods, manufacturing, IT, entertainment, beverages, etc.

Geneviève Marcotte, coordinator of the tour and a participant, answers some questions about the group’s visit:

How would the knowledge be useful to the group and the companies they represent?
GM: This experience is something that no classroom can teach you; after doing in-depth research before coming here and then meeting with your contacts on the field makes us realise the fruit of our labour, which is most certainly rewarding.

I believe that all students should take part in a trade mission like ours, as the experience shows you how small the world really is, and how accessible international markets are. International trade is important to both Canada and India. All the resources offered, in Canada and on the field here in India, were extremely useful for my future career of working in international business development as they were for all students involved in the study tour.

What was the methodology behind the study tour?
GM: Université Laval acts as a non-profit organisation that offers Canadian companies the opportunity to develop their international market. Our team is young, dynamic and benefits from accumulated knowledge of our 16 years of existence. Over 400 companies such as Bombardier, Maison Simons, Philips Lumec, etc. have already used our services. Our agents not only receive training from field experts but also work year-long to perfect their knowledge about the country abroad, its culture, economy, politics and language(s). Before getting into a trade mission like this, they do a market study to be sure about the best way to penetrate that particular market. It is a good opportunity for companies that desire to penetrate new markets and obtain professional, personalised service at an exceptionally competitive price. The University of Laval Commercial Missions is here to facilitate a period of transition to these new markets. From market potential evaluation to importation and exportation logistics, possible entry modes, technical representation as well as searching for distributors and clients, development agents, or the MBA students this time, worked three weeks in India to reach all goals of Canadian enterprise. Companies wanting to participate in our trade missions pay an amount which covers only cost for mission such as hotel, per diem and transport.

Would the products be marketed focusing on the Indian market?
GM: I think the business opportunity in India is immense but foreign companies must be very careful while entering this market. Though marketing is an important process in selling most products, the cultural challenges and political barriers are numerous. Obtaining permits can take long, finding the right distributor can be difficult and finding the right logistic strategy to make it all work is the key. Marketing will come once you have everything else in place, and if you have done all other things correctly, the publicity and advertisement will find results by itself with minimal effort.

Did your group’s impression about India change?
GM: It’s my second time in India and every time I discover a wonderful country with people wanting to learn more about us and teach a lot about their culture. It’s amazing. We thought India is a misinterpreted country: the advances that have been made, the technology available is impressive and the stereotype of ‘poor India’ is misleading. Businesses, especially small and medium enterprises (SMEs) all across the country, offer a wide range of high-quality products and services, and I think many people confuse lower production prices to lower quality. When you look at a giant like Tata, and all of the industries they are able to thrive in, it gives you a great example of the wide range of available knowledge, and its influence on the global scale.

Nader Daher: “India is a very sense-awakening place. Doing business here is a full human experience.”

Jonathan Bouvrette: “India brings a model of cooperation through open-mindedness”

Simon Lemay-Roux: “India is an incredible experience – business-wise as well as personally.”

Marie-Pier Michaud: “Canada and India are so different that every aspect of India becomes so impressive.”

Hyderabad Metro, GIFT City in `Strategic 100’ infra projects

Source: Hindu Business Line via Indian Economic Business News

Hyderabad Metro Rail project has been selected as one of the top 100 strategic global infrastructure projects to be showcased at the forthcoming Global Infrastructure Leadership Forum being held in New York during February-March, 2013. Apart from the Rs 14,132 crore ($2.6 billion) Hyderabad Metro Rail project, two other Indian projects have also figured in this prestigious list: GIFT city (Gujarat International Financial Tech city) costing Rs 72,600 crore ($13.2 billion) and Mumbai-Ahmedabad High Speed Rail project costing Rs 60,000 crore ($10.89 billion). “Strategic 100” is a list of the top 100 infrastructure projects selected through a rigorous selection process on the basis of their potential to make significant difference to their cities/region/country in terms of overall performance and competitiveness. The list has been prepared by an American agency after undertaking research of a large number of major infra projects in 66 countries.