uCalgary Opts For Multi-modal International Recruitment Strategy

Source: uCalgary News via Academica | April 28, 2014


The University of Calgary has decided against outsourcing its international student recruitment efforts. Instead, the uCalgary board of governors has approved a plan that would see international students come to the university via a combination of internal programs that would include direct international recruitment, new partnership programs, and a revised English for Academic Purposes program designed to help students make the transition into a degree program. “This model creates opportunities for increasing international diversity while at the same time taking careful consideration in balancing access for our local student population,” said Provost/VP Academic Dru Marshall. uCalgary had considered developing partnerships with third-party recruiting providers, but met resistance from the uCalgary Faculty Association (TUCFA) who alleged that outsourcing would violate their collective bargaining agreement. TUCFA President Paul Rogers issued a statement lauding uCalgary’s new approach, stating that it “appears to deal with the main items that were of concern to the Association last semester.”

TCS Insights: uCalgary is putting increased efforts into the recruiting of international students without outsourcing any of their recruitment measures. The university itself will be implementing various new programs aimed at attracting students from abroad to study and perhaps pursue bright futures in Alberta.