An American study has found that Canada ranks third among global destinations for graduate business students. The report, which surveyed 12,000 prospective graduate business students, indicates that Canada is a target for 5% of respondents, behind only the US (70%) and Europe (15%). Canadian business schools’ global profiles have been enhanced by a number of marketing campaigns initiated by the federal government as well as through interuniversity recruitment and marketing campaigns. A complementary report, which surveyed nearly 240,000 GMAT test-takers, indicated that Canada’s visa policies for students and skilled workers may explain Canada’s popularity. International students submitted 63% of all GMAT test scores sent to Canada in 2013, up from 48% in 2009, and foreign students accounted for 29% of all students who took the test within Canada.
TCS Insights: Visa policies and improved marketing have contributed to Canada’s reputation as a place to pursue a higher education for international business students. These students comprise a growing portion of total writers of GMAT tests and the country looks to continue this trend.