Canada Overhauls International Education Campaign

Source: The PIE News, Study International via Academica

This week, Canada unveiled its new EduCanada branding campaign to represent the country’s global education strategy. The brand was first presented at the annual AIEA conference in Montreal, and features a new logo along with the tagline, “A world of possibilities.” The branding will reportedly appear on all printed education materials from the federal, provincial, and territorial governments, as well as all Canadian universities that operate on an international scale. The new brand comes at the same time as Global Affairs Canada has produced a video promoting the country as one of the world’s top study abroad destinations. Increasing the global influence of Canada’s higher education sector was one of the main goals cited in the 2012 Global Affairs of the federal International Education strategy, which sought to double the number of international students in Canada to 450,000 by 2022.