Macmillan and Frank Bros tie up for digital books

Dec 21, 2012 by

Source: The Hindu Business Line via PwC – EdLive

Macmillan Education and Frank Bros have joined hands to provide digital content interface to textbook teaching. “We will provide digital books, which will have links to visual and audio resources that the teacher can use to make the classroom experience more effective and rewarding,” said Yash Mehta, Sales and Distribution Head, Macmillan Education.

A part of the Macmillan Publishing Group, it is the preferred knowledge partner of around 15,000 schools in the country. Recently, the publishing house also organised a ‘Principals Symposium’ in Hyderabad to address their partner schools in the country. The integration of the two companies Macmillan and Frank Bros Publishing House will enrich its offering to schools, especially the CBSE, ICSE and State Board.

They will continue to provide text books and digital materials for students and teachers. “The merger will give access to high quality editorial input as well provide latest information about the new researches in the field of education,” said R C Govil, Chairman, Emeritus.