Canada May Be Leaving Billions in Education Exports On the Table

Source: Globe & Mail via Academica

Canada is seventh on the list of destinations for international students but could be much higher, according to a Globe and Mail op-ed. The Canadian Bureau for International Education (CBIE) projects that the number of students seeking education outside their home country will rise from 4.1 M in 2010 to 7.2 M by 2025. However, due in part to slow visa processing and lack of coordination, Canada could miss out. “[The challenge is] to develop a cohesive Canadian strategy to feature, highlight, promote our academic institutions, and that shouldn’t be just a city-specific or a provincial-specific strategy,” said Patricia McQuillan of Brand Matters Inc.

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