Source: University Affairs via Academica
An article in University Affairs suggests that some Canadian universities may not be taking full advantage of their campus radio stations. Benjamin Miller argues that radio can offer universities strategic and pedagogic benefits, being an especially useful tool for appealing to new immigrants and international students. Many campus stations broadcast content that is in neither French nor English, quickly reaching a diverse audience. Universities can also use their radio stations to develop their campus identity, interacting with their communities and providing a platform to share the work of different departments. Professors, for instance, might broadcast course-related podcasts or develop class projects that incorporate radio as a multimedia element. “Campus radio is a strategic asset for reaching out to thousands of potential students across Canada. It is a wonderful part of university life, and universities can only benefit by using it better,” writes Miller.