Web Savvy Futuristic Indians – TCS Survey 2010

Oct 16, 2012 by

Confident, Optimistic, Career Oriented and Socially Connected – Yes, this article relates to Indian Youth.

TCS polled over 10,000 school students between the ages of 12 and 18 across 11 cities in India during 2009‐10 to understand the emerging trends for their second annual “The Web Generation 2.0 Survey”. Key results suggest that India’s youth are more likely to possess a mobile phone, seamlessly progress towards mobile internet, prefer spending time online and embrace social networking sites in a uniquely Indian way.

In terms of education preferences, though they have a pre‐conceived notion that the grass is greener abroad, many students have been considerable to the values of Indian education as well. Although young, they are focused on building key innovative skills and expect substantial salaries while considering future career opportunities.

Statistics illustrate that nearly half of India’s total population are under the age of 20, i.e. about 459 million, and are classified as youth (source: NCEAR).

According to Mr. Ajoy Mukherjee, VP Head, Global Human Resources, this sizeable generation would play an incredibly significant role in taking the nation in a positive direction.

He stated that the survey would not only help TCS choose the cream of the lot, but also provide guidance on communicating with this part of socially connected India.

Survey highlights elucidate that Google (85%) and Wiki (77%) are the ways of life for the students to source information. Home internet access is significant at 86% in the Metro and 79% in Mini Metro areas. 85% of them are ‘hooked’ on to one or more social networking sites. It should be noted that there are more Orkut users (71%) than Facebook (65%) users. It is not surprising that IT (81 %) & Engineering (80%) are conside